This article summarises the main elements of Deliverable D6.1 “Communication and Dissemination Plan”. The document defines how POWER-E-COM will communicate its objectives, results and activities, and how partners coordinate to ensure visibility, engagement and impact. The full deliverable can be downloaded below.
Deliverable D6.1 provides the framework for all internal and external communication activities within POWER-E-COM. It outlines the project’s communication objectives, target groups, responsibilities of partners, dissemination tools, and the monitoring system used to evaluate outreach and impact.
1. Purpose and Scope of the Communication and Dissemination Plan
The plan explains what POWER-E-COM aims to achieve with its communication activities, how these objectives will be reached, and to whom communications will be addressed. It also describes the tools, timetable and promotional channels used throughout the project.
It supports partners, WP leaders and project management by providing a constant overview of all planned C&D activities, covering both internal and external communication.
2. Internal and External Communication
Internal Communication
The Plan stresses that internal communication is “a very important element for the success of the project”, ensuring smooth execution and efficient information flow among partners. Communication tools include email, phone, online meetings (e.g. MS Teams), and SharePoint as the shared repository for all documents and templates.
External Communication
External communication uses a wide range of tools—posters, roll-ups, flyers, videos, the website, press releases, and social media—to reach stakeholders, end-users and the general public. All materials must include the POWER-E-COM logo and the mandatory LIFE funding statement and disclaimer.
3. Communication Objectives
Deliverable D6.1 defines four main communication objectives:
- Increase the impact of the project by disseminating achievements, success stories and milestones.
- Raise awareness among local and regional authorities, citizen groups and the general public.
- Increase knowledge through educational materials, webinars and workshops.
- Influence attitudes by highlighting socio-economic and environmental benefits of energy communities.
These objectives aim to strengthen engagement and promote the widespread adoption of sustainable energy practices.
4. Target Groups
The target groups include:
- existing and emerging Local Energy Communities,
- local and regional authorities,
- neighbours, consumer organisations and active citizens interested in energy transition,
- regional energy agencies and other public bodies,
- as well as key stakeholders such as legal experts, financing institutions, installers, IT experts and regulators.
5. Partner Responsibilities
Responsibilities in WP6 are shared “in terms of competence and geographically”.
Key assignments include:
- EWO: Overall communication lead, creation of visual identity, digital and media communication, social media management.
- ENERGAP: Development of the Communication & Dissemination Plan, newsletters, and media/press coordination.
- WIP and FEDARENE: Support in European-level outreach.
- All partners: Dissemination of materials and project results nationally and regionally, using LIFE-compliant templates.
The deliverable also notes the mandatory use of project and LIFE logos, templates and the legal disclaimer.
6. Communication and Dissemination Tools
Website
The website is described as a “key element of the project’s dissemination and communication strategy”.
EWO developed the landing page, which will remain online for at least three years beyond the project’s lifetime. It includes project information, partner contacts, deliverables, events and news.
Each partner must also present POWER-E-COM on its organisation’s website.
Social Media
POWER-E-COM uses LinkedIn, X (Twitter), Instagram and YouTube.
EWO moderates all accounts, while partners provide content and repost updates.
Social media aims to build an online community, promote visibility and reach new audiences.
Guidelines for effective posting are provided in Annex II.
Promotional Materials
The project produces posters, roll-ups, flyers and videos:
- 6 interview videos (overview of project, landscapes, training, business models, EC portraits, implementation guide)
- 18 activity videos from all partner countries
All materials must follow brand guidelines and use the required logos and colour schemes.
Media Promotion, Newsletters and Press Releases
- E-newsletters: twice per year, produced by ENERGAP, translated by partners.
- Press releases: at least three during the project, published and shared via partner platforms.
- Media contact lists and an Annex of potential events support structured outreach.
7. Monitoring and Reporting
A structured monitoring process evaluates the success of communication efforts, supported by a Communication & Dissemination Tracker available on SharePoint.
Planned quantitative outputs include:
- 135,000 website visitors over three years
- 20,000 newsletter recipients
- 4,800 viewers of videos
- 62,000 social media reach
- 180,000 press reach
The final Communication and Dissemination Report will summarise overall impact at the end of the project.
8. Conclusion
Deliverable D6.1 provides a comprehensive and practical framework to ensure effective communication and dissemination across all POWER-E-COM activities.
It ensures visibility, consistency and compliance with LIFE requirements, while supporting partners in reaching stakeholders, raising awareness and promoting the outcomes of the project across Europe.
Download the Full Deliverable
Deliverable D6.1 – Communication and Dissemination Plan (PDF)
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