This article summarises the main results of Deliverable D2.2 “Report on stakeholder activation campaigns.” The deliverable describes how partners designed and implemented activation campaigns to inform, mobilise and engage stakeholders for energy community development across all POWER-E-COM partner regions. The full deliverable can be downloaded below.
Deliverable D2.2 builds on the REC/CEC mapping from Task 2.1 and outlines the objectives, target groups, communication strategies, campaign materials and results for six partner countries. The overarching aim was to activate stakeholders, promote the Energy Community Transition Offices (ECTOs), and recruit participants for WP3–WP5 training and mentoring programmes. In total, campaigns were designed to reach at least 3,000 stakeholders.
1. Campaign Objectives and Target Groups
Upper Austria
With more than 250 RECs and newly emerging CECs, the focus was on Citizen Energy Communities.
Objectives included:
- Activation of stakeholders and potential EC members
- Raising awareness for energy sharing
- Providing general and detailed CEC information
- Continuous upskilling of ECTO advisory staff
Spain
Spain addressed barriers such as low public awareness, regulatory complexity and administrative challenges.
Key objectives were:
- Launching POWER-E-COM as a landmark initiative
- Raising awareness and activating stakeholders
- Informing about ECTO services through events, workshops, press work and videos
- Identifying pioneer municipalities and communities
- Recruiting training programme participants
Slovenia
With only a few existing ECs, the main objective was to raise awareness and develop a pilot EC.
Campaign goals included:
- Activating target groups
- Informing about ECTO services
- Strengthening stakeholder networks
- Capacity building through regional events
- Promoting EC and CEC opportunities
Germany
The Bavarian Oberland campaign focused strongly on networking and knowledge exchange.
Objectives:
- Activating stakeholders and existing ECs
- Building and maintaining a regional EC network
- Sharing best practices
- Launching the regional ECTO
Ireland
The goal was to encourage broad engagement and make the pathway to becoming an energy community easier.
Objectives included:
- Cooperation with SEAI mentors
- Engaging communities that provided Letters of Support
- Recruiting participants for WP3 and WP4
- Awareness raising through local media, events and stakeholder networks
Bulgaria
Bulgaria aimed to reach at least 500 stakeholders and strengthen national dialogue on community energy.
Objectives:
- Raising awareness across all stakeholder groups
- Supporting existing ECs and engaging new ones
- Promoting project activities and successful examples
- Improving collaboration between policymakers, experts and citizens
- Strengthening the project’s social media and website reach
2. Communication Strategy and Key Activities
Upper Austria
- Project folder and information leaflet
- Interactive quiz at the Energiesparmesse (300+ participants)
- Case studies, presentations and advisory services
- Webinars and targeted training seminars
- ECTO website with online advice tools
Spain
- Project roll-up, presentations and one-page materials
- Videos, case studies and ECTO website content
- Stakeholder list development and campaign launch
- Bilateral meetings, press releases and media coverage
- Ongoing social media activities
Slovenia
- Leaflets, posters and newsletters
- Good practice materials and legal/pilot case documentation
- EC packages for municipalities, public organisations and citizens
- Presentations at regional and national events
- Media outreach and participation at public events
Germany
- E-mail newsletter, social media posts and website promotion
- Event on energy communities in the Oberland region
- Project promotion materials such as flyers, roll-up and beach flag
Ireland
- Roll-up, presentations and dedicated ECTO website section
- Educational videos, FAQs, decision tree and vocabulary list
- Social media and newsletter communication
- Workshops and structured stakeholder management
Bulgaria
- Roll-up banner, presentations and document templates
- 24 educational short videos
- Dedicated project website and 42+ social media posts
- Interviews, press releases and media articles
- Meetings with municipalities, NGOs, policymakers and energy actors
3. Campaign Results
Upper Austria
- 300 participants at Energiesparmesse
- 25 participants in in-person training
- Multiple webinars with 18–30 participants each
- 180 individuals reached via specific advice
- 679 document downloads on the ESV website
Spain
- 200 website visitors
- 34 participants in municipal presentations
- 1,000 magazine readers reached via Energetica21
Slovenia
- 41 participants at an expert workshop
- 120 at the national photovoltaic conference
- Articles published in magazines with circulations up to 3,700
- 30 stakeholders advised individually
Germany
- 404 newsletter recipients
- 614 social media post views
- 279 YouTube views of the recorded event
- Local newspaper circulation: 10,200
- 20–22 views on related homepage articles
Ireland
- 37 participants in a panel discussion
- 90 views on YouTube interview
- 156 ECTO website visitors
- 1,200 newsletter recipients
- 919 LinkedIn impressions
Bulgaria
- 97 participants at a two-day national conference
- 200 website visitors for the first newsletter
- Multiple LinkedIn posts achieving up to 900+ impressions
- A wide range of meetings with municipalities, national bodies and stakeholders
Download the Full Deliverable
Deliverable D2.2 – Report on Stakeholder Activation Campaigns (PDF)
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